We attended South by Southwest in Austin, Texas, engaging with more than 250 innovators, policymakers, entrepreneurs, and journalists on the opportunities and challenges presented by advanced AI, through the AI track. The rise of artificial intelligence introduced a new era of technological innovation. Alongside its rapid growth have come questions about responsibility, capability, and impact. This track explored not only technological advancements but also the numerous implications that continued adoption will have on society. The event provided a valuable platform to advance conversations about AI safety and public policy.