Brendan Steinhauser joined Fox News Saturday with Jon Scott to discuss the rise of AI-generated influencers and the growing challenge of distinguishing real people from artificial personas online. Brendan warned that these AI influencers are becoming increasingly deceptive, with users often believing they are interacting with real people. He also called out venture capital firm Andreessen Horowitz for backing startups developing these products, arguing that companies are using AI-generated content to test how effectively they can deceive audiences—often without people’s knowledge or consent. As AI-generated personalities become more realistic and more popular, Brendan makes the case for greater transparency, accountability, and safeguards around how this technology is developed and deployed.
